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The Truth Behind Your Favorite Makeup Brands

Before you stepped out into the world today, what did you put on your face? After the cleansing, wiping crust from the corners of your eyes, and brushing your teeth, did you just put on lotion and keep it moving? -or did you put on makeup? Are you a major MAC fan? -More into Urban Decay? -Or did maybe, it’s Maybelline that has your heart? Whatever cosmetics you use, take a moment to read more about them when you get the chance. What you find may surprise you. In the case of L’Oréal the surprises are many and they are happy ones! 

Have you ever thought about the work that goes into creating a makeup product? -the science behind it? How about the things your favorite makeup producer supports? -where some of your money goes? Well as it turns out, L’Oréal has a lot of good things going for it that STEM minds may be glad to hear!

This popular makeup company has launched a global initiative to promote women in STEM. Recently, L’Oréal partnered with the American Association for the Advancement of Science to honor 5 female scientists with the 2017 For Women in Science Fellowship. This fellowship gifts these women $60,000 in grant money to further their postdoctoral research.

Those honored included Dr. Kellie Ann Jurado, Dr. Sydney Schreppler, Dr. Ritu Raman, Dr. Molly Schumer, and Dr. Felicity Muth. The ceremony featured short speeches by the winners and encouragement to the young ladies in the audience interested in STEM.

The Women in Science program also announced in September, the 10 winners of its Changing the Face of STEM (CTFS) mentoring grants.  These grants help support STEM programs in states like California, Florida, Maryland, New York, Texas and others.  This will be the program’s second year focusing its efforts on inspiring the next generation of women in STEM.

The company does not stop there in supporting women. It was recognized during the 5th edition of a French business awards ceremony in November for its commitment to gender equality in management as well. As of 2016, women represent 70% of the total worldwide workforce, and within that, 33% of the Executive Committee, 46% of the Board of Directors, and they make up 48% of Management committees, according to the company’s recent press release. It was given the Award for Gender Equality in its Executive Committees.

The company was also recognized as a global leader in sustainability at the CDP Europe Awards in November thanks to its Sharing Beauty With All program which focuses on four pillars to promote sustainability through products and stakeholders.

In addition, L’Oréal has developed two new alternatives to animal testing that have now been adopted by the OECD (Organisation for Economic Co-operation and Development). The U-SENS™ method detects and predicts a skin allergy busing in vitro on human cells marked with immunity. The HCE EIT (Human Corneal Epithelium Eye Irritation Test) method utilizes in vitro as well to evaluate eye irritation.

“Forty years of research into skin reconstruction and alternative methods are now bearing fruit,” said Laurent ATTAL, Executive Vice-President Research and Innovation at L’Oréal.

L’Oréal is a prime example of consciousness in business and development. Just knowing the strides they’ve made in science and equality makes one consider supporting the brand for more reason than just product quality. It is good to see a business mindful of their space in a world besides the financial one.

Company Chairman and CEO, Jean-Paul AGON states, “Our environmental, social, societal actions must do good wherever we operate. I believe that companies are a force of transformation and as such, must commit to fight climate change alongside cities and states.” In this way, the makeup industry is transforming more than just faces and skin tones. It is transforming the present to make way for a sustainable and healthier future thanks to its support of female scientists and research. It is changing the face of STEM.

As of December 4th, 2017, the 2018 L’Oréal USA for Women in Science application period is open. This period closes on February 2nd, 2018. Find the application and more information at https://lorealfwis.aaas.org/login/indexA.cfm.

This piece comes to us from one of our talented content contributors, Cynthia Sharpe. Her bio is below and if you would like to work with us you can email us here!

Cynthia M. Sharpe, is a May 2015 graduate of NC State University. Cynthia graduated with a B.A. in English with a concentration in creative writing and currently aspires to pursue an M.F.A. in Creative Writing. “As I let my own light shine, I unconsciously give other people permission to do the same.” -Cynthia M. Sharpe, inspired by Marianne Williamson